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Hotel
& Restaurant's
editorial content is highly regarded by the industry
and consists of news, information and comment that is
intended to aid the Southern African hospitality industry
. Having been in the industry for 70 years we have a
track record and brand awareness second to none. Ever
mindful that time is precious and business is competitive,
our aim is for every minute spent reading Hotel &
Restaurant to be informative, thought-provoking or simply
entertaining, helping our readers to boost business,
better serve their customers and take advantage of new
opportunities.
The
magazine is published monthly and sent out on time,
keeping our readers abreast of the latest news information
about the broader hospitality industry. We communicate
pertinent information relating to various sectors of
the industry, such as hygiene, cost control, technology,
equipment, services, marketing and management and other
key result areas. |
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Our
advertisers highly regard our editorial credibility and therefore
find that Hotel & Restaurant is an effective vehicle
for their marketing message. This synergistic relationship
ensures their marketing message gets out there and our readers
are exposed to the latest products and services.
Through
qualified controlled circulation and subscription copies,
Hotel & Restaurant provides comprehensive coverage
of hotels, restaurants, pubs, bars, guesthouses, lodges, and
convention centres, nightclubs and sports clubs. Our database
is updated on a daily basis and is therefore 100% live and
current. We currently mail out 9 600 copies of the magazine
each month. According our reader survey of 2003, 5.3 people
read each magazine, therefore we reach over 50 880 key decision-makers
in the hospitality industry responsible for purchasing decisions.
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| EDITORIAL
ENVIRONMENT |
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editorial package features |
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People,
places, events and developments in the Southern African hospitality
industry |
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Trends
in the hospitality industry |
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Beverage
business news |
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Topical
issues |
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Legal
matters |
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Case
studies of successful businesses and concepts |
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Guest
columns by industry personalities who are experts in their fields |
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New
products, equipment, services, ideas |
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Tips
on management eg cost control, hygiene, housekeeping etc |
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Marketing
and promotional ideas |
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Interactive
reader column |
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Quality
editorial ensures Hotel & Restaurant's integrity which
encourages reader loyalty and commitment: the majority of
readers find Hotel & Restaurant fulfils their business
needs, and 81,2 per cent of readers indicate real commitment
to the magazine (Reader Survey 2000). The importance of editorial
credibility to the advertiser is high: the more credible the
editorial environment to the reader, the more credible he
or she is likely to find the advertising carried in that title.
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