Three Cities Group announces new identityNovember 24th, 2011 by H&R | Categories: hotels, industry
The Three Cities Group has announced a new name and brand identity.
“In tough economic times it has become essential to set yourself aside from your competitors if you are to be successful. Besides the obvious method of discounting, providing exceptional, recognisable, well priced, convenient service is what Three Cities is striving for, to win customers over” says Mike Lambert, Three Cities group CEO. “As a clear indication of our commitment to this cause, the Hotel Operating Division will be rebranded Three Cities Exceptional Hotels”.
“The core of our business remains hospitality and exceptional hospitality is what the focus of our hotel division will be about going into the future. Whilst constantly improving productivity to provide competitive pricing, we will not lose focus of what our industry is about,” says Lambert.