Hotel & Restaurant is recognised as the authoritative source of news and debate on the hospitality industry in Southern Africa. Hotel & Restaurant is the leader in its field, a result of outstanding editorial content which in turn results in a high level of reader interest and consequently high impact for the advertiser.

Hotel & Restaurant's credibility in the industry is high: not only has the magazine been in publication for seventy four years, but 79,5 per cent of Hotel & Restaurant readers rated Hotel & Restaurant significantly more useful than other publications for the industry (Reader Survey 2003). In addition, recent awards include the Magazine Publishers Association PICA award for the best magazine for the tourism and travel industry in 1998, 1999, 2000, 2001.

Hotel & Restaurant is read by key players in the Southern African hospitality industry, the majority of whom are senior management and / or business owners who make purchasing decisions (Reader Survey 2003). The advertiser achieves visibility to the right market.

Hotel & Restaurant provides comprehensive coverage of the hospitality industry: hotels, restaurants, pubs, bars, guest houses, lodges, night clubs and sports clubs. In addition, Hotel & Restaurant offers the advertiser consistent monthly exposure.

Hotel & Restaurant is extremely well read: each copy is read by about five decision-makers in the industry and the majority of readers read the magazine from cover to cover (Reader Survey 2003). Hotel & Restaurant's Reader Survey 2003 confirms 48,3 per cent of readers keep Hotel & Restaurant for future reference: advertising enjoys an extended life in Hotel & Restaurant as the magazine is revisited.

The marketer's sales message in Hotel & Restaurant reaches an attentive audience because Hotel & Restaurant readers have a direct interest in the industry in which they operate. Hotel & Restaurant offers the advertiser a clearly defined market with whom to communicate. Consequently there is a minimum of wasted circulation.

Hotel & Restaurant's editorial integrity gives credibility to the advertiser's sales message. An appropriate and quality environment reinforces the advertiser's product or service in the minds of the readers: confidence in Hotel & Restaurant's editorial directly influences readers' perceptions of advertising credibility (71,5 per cent of Hotel & Restaurant readers are directly influenced by the advertising in Hotel & Restaurant - Reader Survey 2003).

Magazines create a loyalty that leads readers to think of them in both highly personal and extremely possessive terms. This is particularly true of Hotel & Restaurant. Hotel & Restaurant readers regard the information in "their" magazine and the recommendations made in it as endorsement on which they can rely. The advertiser therefore gains great credibility from the relationship that exists between Hotel & Restaurant and its readers.

Advertising in Hotel & Restaurant helps establish a clear image for the marketer's brand, product or service in the hospitality industry: the image of the non-advertiser is primarily dictated by contact between the advertiser and representatives of the advertiser's brand or product - this can lead to a fragmented or misdirected image.

Advertising, particularly in a targeted publication such as Hotel & Restaurant, helps to increase market share and keep potential competition out!