|
•
Hotel
& Restaurant is recognised as the authoritative source
of news for the Southern African hospitality industry. Due
to outstanding editorial content it is the leader in its field,
resulting in high reader interest and consequently high impact
for advertisers.
•
It's credibility is high: not only has it been in publication
for 74 years, but 79,5% of readers rated it most useful publication
for the industry (Reader Survey 2003, highveld Surveys &
Marketing).
•
Hotel & Restaurant is read by key players in hospitality:
senior executives who make the purchasing decisions (Reader
Survey 2003). Advertisers achieve visibility within the right
market.
•
Advertisers reach all of the hospitality industry through
Hotel & Restaurant: hotels, restaurants, pubs,
bars, guesthouses, game lodges, night clubs, sports clubs
and conference venues. There is minimum wastage in reaching
this highly niched market through Hotel & Restaurant.
•
Hotel & Restaurant is well read: each copy is read
by five decision-makers. Most read the magazine cover to cover
(Reader Survey 2003) - and 48.3% of readers file Hotel
& Restaurant for future reference so advertising enjoys
an extended life in the magazine as it is revisited.
•
Hotel & Restaurant's editorial integrity lends
credibility to advertisers' sales messages. An appropriate
and quality environment reinforces advertisers' products and
services in the minds of readers.
 |
Most
Hotel & Restaurant readers . . .
…
are
senior staff/business owners (82.5%)
…
make
the purchasing decisions (76.9%)
…
read
Hotel & Restaurant cover to cover (81%)
…
re
directly influenced by the information in Hotel
& Restaurant (71.5%)
…
rate
Hotel & Restaurant more useful than other
publications for the hospitality industry (79.5%)
Reader Survey, Highveld
Surveys & Marketing, 2003 |
|
|
|
