| October
sees the launch of Hotel & Restaurant's annual survey of
the liquor industry, the Alcoholic Beverage Review. This year,
however, the guide incorporates the Beverage Business Yearbook,
making the total package one of the most comprehensive and invaluable
guides to SA's liquor industry.
The
publication will carry an overview of the past year in the
liquor marketplace, comment from industry leaders, statistics
from a variety of sources as well as detailed information
on brand activities and plans for the coming year. The incorporation
of the Beverage Business Yearbook, traditionally published
in December, means the addition of a full directory of brands
across all categories and who owns them.
There
are also contact details and other resources such as an up
to date list of A and B code numbers, providing trace information
to buyers on virtually any liquor product available in SA.
For
suppliers, this national publication offers one of the most
effective ways of speaking directly to customers as this year,
circulation is to be expanded beyond the on-trade to the top
liquor retail chains in the country.
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