Meals, combos and platters plus environmentally-friendly packaging proved popular and profitable with sports fans

Fedics reports that its various soccer-themed meals, combos and platters, in collaboration with Coca-Cola, were a hit with customers. The company looked to capitalise on football fever and in so doing, managed to up-sell products daily.

The Laduuuuuuuma Meal introduced a signature dish from each participating country – such as fish and chips from England and eisbein and sauerkraut from Germany – to drive up combo meal sales as an alternative to the regular meal of the day offering in participating Fedics units.

Pricing varied depending on which of the eight offerings the customer chose. Each 500ml Coke came with a voucher, which qualified the customer for a R2.00 discount on a Laduuuuuuuma Meal and served to up-sell diners to the 500ml Coca-Cola.

A Grab a Goal Combo Meal promotion allowed customers to choose one of eight country-themed combinations, including the Ole Le Bleu French baguette with a Bonaqua water; German bratwurst, sauerkraut and Coke; and Brazilian chicken wings and chips with a fountain Coke.

There was at least one country-themed combo on offer every day from a series of meals developed for the discount initiative. Prices were reasonable, portion sizes made each plate a full meal and the inclusive drink appealed to customers.

Fedics also designed a range of to-go platters, which customers could order for functions after work, especially groups gathered to watch the football. Platters came in “standard” and “deluxe” and each served ten people.

Customers were encouraged to “say no to cling wrap”, with each platter packaged in a more environmentally-friendly stackable, sealable and transportable tray. The offering was themed for the continents – Asia, Africa, America and Europe – with appropriate decals on the packaging.

Various options were available to suit budgets and customers were reminded to purchase their Coca-Cola in an appropriate size for the function.