Living it up with Nuvolite!November 23rd, 2011 by H&R | Categories: Press Office
Lighten up and live your dreams – that’s been the message to the thousands of entrants to Nuvolite’s “List to Live By” competition which coincided with the launch of the brand’s new medium fat spread range in August this year.
Announcing the first three winners, Hilton Cairns, Willowton Group’s National Marketing Manager, welcomed an opportunity to see entrants follow in the footsteps of a product that had embraced change and would help consumers reach their goals of living healthier and happier lifestyles. “Consumers can simply log on to our website and share up to 20 things they’d love to do. When we choose our prize winners, we pick one from their list and do the rest!”
He said that, for the past 10 years, Nuvo had been successful brand in the South African market. “We realized that it was time to embrace our market’s demand for a healthier lifestyle. Focus groups hosted nationally revealed that our consumers enjoyed the flavour but also wanted less fat. The product was reformulated and moved away from full fat margarines to medium fat spreads, revitalized our packaging and launched our new Nuvolite range.”
One of the three winners – Ketan Ramparsad of Umhlanga, Durban – shared his dream of becoming “trim, fit and sporty” and will be in shape for summer with his prize of a six month Body Guru Gym contract with assistance from a personal trainer three times a week. He has already lost 5 kgs during his first month of training and aims to shed a minimum of 20kgs in the next three to four months!
“We all have busy lives and make excuses for not taking the stairs or going to gym. I am only 25 years old and happily married – but apartment living with takeaways on the doorstep has turned me into a real slob. I need to get fit, take control of my life and look to the future. My wife and I have just begun planning for our first child which made me wake up and realise that I am just not fit enough to play and enjoy sport. Actually, at first, I was afraid to put ‘Trim, Fit & Sporty’ on my list! However, having it there gave me the courage to make it a reality. My lifestyle has changed, I feel more confident and my body feels better and stronger. Most of all, I feel so much more positive, not just about my body, but my entire future!”
Another prize winner – Lientjie Pereira of Towerby, Johannesburg – would be sent on her dream hot air balloon ride courtesy of Nuvolite. “During the first week of December, Lientjie and her partner will share a romantic hot air balloon trip whilst sipping fine champagne, gently hovering above the tree tops of the beautiful Magalies River Valley and drifting high above the Magaliesberg range in the Cradle of Humankind World Heritage site!” said Cairns.
The couple is thrilled to be taking time off from their busy lives and house renovations. “We are absolutely making a weekend trip of it and are booking into a guest house the day before our balloon trip. The past year has had many challenges and a weekend trip for just the two of us is exactly what we need. We have often discussed doing a hot air balloon trip but we always seem to get involved in other things. The granting of this dream by Nuvolite truly is a wish come true,” said Lientjie.
The third winner, Thea Buekman of Robertson in the Western Cape entered the Nuvolite “list to live by” competition and won R5 000 toy shopping spree for her four month old baby daughter Mariëtte. She said she spotted the competition on Facebook and immediately logged her twelve dreams. “I was excited to hear I had won, and have bought toys that Mariëtte plays with now as well as toys for when she is older. I even bought something for my husband – so he is also delighted I have won!”
Nuvolite spread has three variants – a medium fat spread, canola medium fat spread and olive medium fat spread that are available in 500g tubs. Medium fat and Canola medium fat are also available in 1kg tubs. Nuvolite medium fat spread is endorsed by the Heart & Stroke Foundation as part of their healthy eating plan.
To make your “list to live by” experience a reality, log onto the website www.nowthatsliving.co.za, create your profile, have fun compiling your ‘list to live by’ and get busy living the Nuvolite way! That way, you stand a chance of having one of your wildest dreams come true.