Make customer feedback the key to growing your revenue
February 15th, 2012 by H&R | Categories: Press Office
TxtandTell is a real-time mobile phone based customer feedback, service recovery and marketing solution for restaurant dining and accommodation facilities. It enables customers to provide feedback through simple one minute surveys using their mobile phone. This feedback can then be monitored, measured and assessed – as it happens.
The “voice of the customer” is getting louder as buying behaviour evolves, and with the increase in choice of dining and accommodation options, customers can be more particular about the levels of service that they demand. Using TxtandTell, you are in a better position to manage this experience and ensure they react in real-time to negative service that may have been experienced. Whether it’s to do with the food, levels of service or any aspects relating to the accommodation facilities, TxtandTell opens a line of communication with the guest and their mobile phone.
TxtandTell uses multiple channels to engage with customers – from text messaging, Twitter and QR codes to public display screens. Performance comparisons can be made across different business units, and issue tracking and workflow tools ensure efficient service recovery. Using the mobile marketing tools you’re also able to engage more frequently with your customers, build opted-in rewards programs to encourage repeat visits, and add a new mobile element to your marketing campaigns.
By appealing to your customers through the technology they use the most, TxtandTell encourages honest feedback, and together with more frequent interactions, strengthens their relationship, addresses weaknesses and ultimately helps you grow your business. TxtandTell is currently live in over 15 restaurants and 2 restaurant groups in South Africa.
Touchwork is a business solutions provider whose primary focus is developing real-time interactive communication and marketing solutions utilizing the mobile channel. We offer a range of solutions to enable this, including customer experience measurement, mobile audits/surveys and conference and exhibition solutions.
Contact:
Zak Newton
zak.newton@touchwork.com
www.touchwork.com
