McCain Sweet Potato Chips voted Product of the Year 2012

McCain Sweet Potato Chips excelled in the Product of the Year 2012 annual survey of over 5000 South African consumers. The brand was awarded top prize in the frozen vegetarian foods category at an awards event on 2 February 2012.

Product of the Year is the world’s largest consumer-voted award for product innovation. Operating in 28 countries, Product of the Year is aimed at guiding consumers to the best new products in their market and rewarding manufacturers for quality and innovation.

“It’s the ultimate reward to get recognition from our consumers that we are bringing new products to the market that they enjoy.  Our congratulations go to everyone involved in the launch of McCain Sweet Potato,” commented Greg Foster, McCain Marketing Manager.

Since their introduction into South African homes, consumers have come out in support of the new McCain Sweet Potato crinkle cut chips, discovering a new way to try sweet potato.  Bursting with flavour; McCain Sweet potato, with its distinctive natural orange colour, provides an enticing side dish option or can be used to add colourful taste to a host of dishes including salads and stews.

In South Africa, the Product of the Year seal directs supermarket shoppers to products that have received the consumer stamp of approval therefore reducing the trial risk, saving them time and money. Having the Product of the Year seal of approval has also proven to have a direct impact on awareness, distribution and ultimately sales benefiting both the retailers and brand.

Product of the Year accepts entries from consumer packaged goods that demonstrate innovation and were launched within the previous year. Entries are then placed into specific categories such as food, beverages and personal care with a winner chosen from each category through a nationally representative online study conducted by A.C.Nielsen.

McCain Sweet Potato chips and roasts are available at all major retailers at a recommended retail price of R20.99.

For more information contact McCain Foods consumer relations on 0800 006 498 or visit McCain’s website at www.mccain.co.za.

About McCain: Since 2000, McCain Foods, a global leader in frozen foods, has added some unique flavours to enhance its local recipe in South Africa. The company entered the local market by acquiring a French fry plant in Delmas and two frozen vegetable plants; one is Springs and the other in George in the Eastern Cape. In one short decade, the company has quickly become the country’s foremost supplier of frozen chips, vegetables and meals both to the retail and to the rapidly expanding food services industry. Right from the start, the McCain Brothers who founded McCain had a simple theory: ‘good ethics is good business’. This universal philosophy is as true today as it was then – and it’s what McCain means when it says, ‘It’s all good’.