Now that’s living!June 30th, 2011 by H&R | Categories: Press Office
What are the life changing experiences you dream of doing? Is it taking a hot air balloon trip across the Serengeti, learning to master the guitar or doing a bungee jump? Whatever experiences you dream of doing; Nuvolite™ is going to give you the chance to turn your dreams into reality!
This is the bold challenge laid down by the exciting Nuvolite™ ‘list to live by’ advertising campaign breaking in August 2011. The concept and creative thinking is the brainchild of Advertising Agency, Y&R Durban.
By logging on at www.nowthatsliving.co.za participants create a profile and post their ‘list to live by’, profiles will be conveniently linked to facebook and twitter accounts, giving participants, friends and family quick, easy access to all the’ ‘list to live by’ experiences. Lucky winners will randomly have a ‘list to live by’ experience made into reality each month!
Being digitally driven, social and interactive, the campaign will also enjoy national radio and print support.
The zestful appeal of the Nuvolite™ ‘list to live by’ campaign compliments today’s more active, health conscious consumer and is the perfect fit for Nuvolite™, a premium brand from the Willowton Group.
“Extensive focus groups hosted nationally revealed the market enjoyed the old Nuvo flavour but wanted less fat and certain other nutritional benefits, so these changes were incorporated into our new formulas and at the same time the packaging was also tested and revitalized.” said Hilton Cairns, Willowton Group’s National Marketing Manager.
“Nuvo has been a success in the South African market for the past ten years, and we felt it was time to move with the market’s demand.” continued Cairns.
The exclusive medium fat Nuvolite™ range, in its striking new packing, will be available in major retailers nationally from 01 August 2011. The range consists of a Medium fat spread, Canola medium fat spread and Olive medium fat spread all available in 500g tubs. With the Medium fat spread and Canola medium fat spread also available in 1kg tubs.
To add further credence to the brand, the entire Nuvolite™ Range is endorsed by the Heart & Stroke Foundation as part of their healthy eating plan.
So if you want to live life the Nuvolite™ way, be sure to look out for the dynamic new Nuvolite™ range and don’t forget to log onto www.nowthatsliving and post your ‘list to live by today’! Who knows, it could be your dream life experience made into reality…