Numatic sells direct to consumers

Numatic South Africa, one of the country’s leading cleaning equipment manufacturers, has launched its first online store to conveniently bring its homecare range directly to consumers.

“Vacuum cleaners were initially produced for professions cleaners, but now have become helpers to people doing housework, taking over a quarter of a century of research and cleaning innovation right into their homes,” says Dewald Botha, general manager for Numatic South Africa.

For 25 years, Numatic has been a household name across Europe and has been well-established in Johannesburg since 1995. It used distributors solely as a point-of-sale to professional users, such as businesses, hospitals and hotels. But its reputation grew with the famous red vacuum cleaner Henry that is known for his longevity and powerful performance, and every European home owner wanted their own Henry or his female counterpart Hetty.

“Now anyone in South Africa can get their hands on one too. From 2 May 2012, prospective buyers can visit www.numaticshop.co.za to buy from Numatic’s Homecare range, which includes Henry, Hetty, George, James, Harry and Charles,” says Dewald Botha, general manager for Numatic South Africa.

Customers globally value the individual character concept and the face of each vacuum cleaner within the range, which have been designed as individuals – with the best specification to tackle the required job with ease.

Two standard machines available are Henry and Hetty. Both have a full TwinFlo two-stage motor, AutoSave energy conservation, improved air quality and lower noise levels.

Every time you switch them on, they automatically start on the economy setting. Only if more power is needed to cope with extra dirt can you operate in Hi mode. The 10-metre cable storage and rewind system is neat and hassle free, while the highly efficient HepaFlo dust bags improve filtration efficiency and cleanliness.

Pet owners adore the green version Harry, with its very own paw of approval stamp, while a bright yellow James and its unique enlarged top is always handy to store small tools, duster and polish.

Then there’s Charles, a wet or dry vacuum, and George, the ‘all-in-one’ vacuum.

Customers are also able to purchase Numatic’s unique floor mopping range, which helps save water and clean areas effectively without spreading dirt.

“There is a gap in the market to offer our products directly to consumers and we are proud to have developed Numatic South Africa’s first virtual shop, especially since South African buyer behaviour trends indicate a growing confidence to purchase goods online,” adds Botha.

“Knowing we have the opportunity to engage with South Africans online and via social media also makes us excited. Customers on Facebook and Twitter can also look forward to competitions and promotions to get their very own Henry, Hetty or other professional cleaner. All they need to do is look up, follow and like Numatic South Africa,” concludes Botha.

Founded in 1969 in London, Numatic International is a cleaning products manufacturer and distributor.  Since 1995, the group grew its geographic footprint with subsidiary companies in France, Germany, South Africa and The Netherlands. Numatic International is an ISO 14001:2004-compliant company as it meets and subscribes to specified environmental-management requirements. Its research and development test centre in the UK is a fully comprehensive test facility to allow design and testing to a whole range of international standards and is an essential tool in the continuous raising of standards.

For more information on Numatic and its various products, visit www.numatic.co.za or call 0861 NUMATIC (686 284) for more information.