Simba Baked re-launch whirlwind

Simba Baked soft extrudes range has been on the shelves for just over three years, offering consumers more options in their snacking repertoire. Some reassuring attributes are that these delicious snacks are baked, not fried, free from tartrazine and trans fats and have no added MSG.

The Simba Baked range is comprised of Cheese Puffs and Twistees. The innovative Twistees shape has been well received by our consumers and Cheese Puffs are an ever popular favourite. The delicious Twistees flavours currently include Chutney and Chicken and now welcomes a new BBQ flavour into the range – so watch out for the wild purple pack!

People sometimes wonder where a new product line springs from and with Simba Baked it starts with the consumer.  That’s why when it was time to shake things up on packaging, we turned to our consumers once again.  The Simba Baked re-launch will dazzle our consumers, young and old, with the sparkly new pack design.

The brand re-launch is set for early August and as usual, the accent is on fun – from the colourful, dynamic packaging to the quirky shape of each individual snack within, not to forget the yummy taste!