Alcoholic beverage adverts: THE FACTS

The Department of Health has confirmed that a draft Bill is being considered regarding alcohol advertising in the country.
The confirmation was issued yesterday in the wake of confusion created by a newspaper report on the subject.
The Department of Health said: “As is the case with all Bills, the Control of Marketing of Alcoholic Beverages Bill will go through various stages of consultation including serving before relevant Cabinet Committee(s) and ultimately Cabinet before it is released for public comment.
“The department wishes to caution the industry (affected by this proposed Bill) against reacting to leaked documents as these may in some instances be out of touch with the consultation processes which the department remains committed to.
“The Minister of Health, Dr Aaron Motsoaledi, has expressed his concerns around the impact of alcohol on public health and has committed himself to addressing this challenge. The advertising and marketing of alcohol beverages is just one of the many avenues that are being considered as part of addressing this challenge.”

The picture above illustrates one of the campaigns mounted by Brandhouse to discourage drinking and driving and abuse of alcoholic beverages. All the big liquor wholesalers in South Africa have identified themselves as firm supporters of all attempts to prevent the abuse of alcoholic beverages.