Brandhouse launches new spirit coolerDecember 20th, 2010 by H&R | Categories: beverages, products, tourism
Brandhouse has introduced Captain Morgan Original Spiced Gold and Cola, a new ready-to-drink spirit and mixer combination in a 330ml glass bottle.
Stella Bischoff, innovation marketing manager at Brandhouse Beverages, said the launch of the new product was about offering consumers choice and access to another of the world’s premium alcohol brands. “The convenience of this premix means consumers no longer have the hassle of buying the ingredients individually or mixing them themselves, they can just grab an ice-cold Captain Morgan Spiced Gold and Cola on their way to a braai, or for enjoying at home on the couch.”
The new RTD is a mixture of Captain Morgan Original Spiced Gold Jamaican rum and cola. Available nationally, it is expected to build on the success on J&B Soda & Lime, Captain Morgan Dark Rum & Cola and Bertram’s & Ginger Ale.