Hilton Hotels’ movie star momentJanuary 19th, 2010 by H&R | Categories: hotels, tourism
Hilton Hotels, part of Hilton Worldwide, was used as the setting for the filming of “Up in the Air”, an Oscar-nominated film by Paramount Pictures about a frequent business traveller played by George Clooney.
Global head of Hilton Hotels Dave Horton says: “Up in the Air is a compelling story set within the world of frequent travellers. As the leading global hotel brand, Hilton welcomes countless guests around the world into our hotels each day and becomes part of their life on the road. It is a true compliment to see Hilton represent the hospitality industry in this film.”
Scenes of the film were shot at various Hilton hotels and signature Hilton products and amenities are depicted in the story. Props designed for the film include a Hilton HHonors Diamond VIP card made especially for George Clooney’s character, Ryan Bingham.
“We are thrilled to have an iconic brand like Hilton as our marketing partner on this film,” says LeeAnne Stables, executive VP of worldwide marketing partnerships at Paramount Pictures.
“It was important to our director, Jason Rietman, to have an authentic depiction of life among frequent travellers and the Hilton team was incredibly supportive of our production while on the road.”
The film arrives in South African cinemas on 29 January 2010.