Hilton Hotels & Resorts takes over management of one of Middle East’s biggest convention centresSeptember 3rd, 2010 by H&R | Categories: hotels, tourism
Hilton Worldwide now manages Jordan’s Dead Sea King Hussein Bin Talal Convention Centre, one of the largest convention centre’s in the Middle East region. The convention centre operates under the Hilton Hotels & Resorts brand.
With almost 5 000 square metres of meeting space and 23 000 square metres of build-up area spread over 25 conference and meeting rooms and three floors, King Hussein Bin Talal Convention Centre is one of the largest in the region. It can accommodate approximately 5 000 guests.
Hilton Worldwide manages the Convention Centre through an agreement with Dead Sea Resorts PSC Company. The Convention Centre is adjacent to the 285-room Hilton Dead Sea Resort & Spa that is currently under development and is scheduled to open in the fourth quarter of 2014.
“This partnership will leverage the Hilton brand’s global expertise and innovative leadership in meetings and large scale events for the benefit of the region as Jordan continues its growth in this segment. Hilton is the leader in global hospitality and we are excited to expand our portfolio in this market,” says Dave Horton, global head of Hilton Hotels & Resorts brand.
As part of Jordan’s strategy to capture the MICE market (meetings, incentives, conventions, exhibitions), the convention centre has hosted and will host international conferences such as the World Economic Forum (WEF) in 2007, 2009 and May 2011, the International Monetary Fund, as well as local and regional conferences, workshops and exhibitions.
With fully-equipped conference and meeting halls that vary in size and capacity, the centre is able to accommodate numerous events with different capacity requirements simultaneously.
The establishment has dedicated itself to achieve, encourage and set a local and regional benchmark for excellence in managing and attracting significant international, regional and local conventions, trade-shows, educational, cultural and social functions as well as other events to its world-class facilities, while maximising the benefits for the Jordanian economy and local businesses.
The convention centre strengthens the Hilton portfolio in Jordan, becoming the first project managed by the Hilton brand in that country, as one of five other new developments for Hilton Worldwide in Jordan. It joins three new Hilton brand hotels in Aqaba, Amman and Dead Sea areas as well as the first Doubletree by Hilton hotel in Aqaba.
“Jordan is a key development market for us in our regional development strategy. As an upscale resort and therapeutic area, the Dead Sea is an ideal location to increase our presence in the Jordanian Kingdom where modernisation meets with a rich history. King Hussein Bin Talal Convention Centre will benefit from a swift opening, with the full support of the Hilton sales and marketing engines as well as the support of the former general manager, Naif Zureikat, who will stay on to manage the convention centre,” says Jean-Paul Herzog, president of Hilton Worldwide in the Middle East and Africa.
“As we face a surge in business travel across Jordan, Hilton Worldwide’s established credentials and well-positioned brands will help us manage demand and meet conference and incentive travellers’ high expectations for this new conversion,” says H.E. Eng. Said Darwazah, chairman of Dead Sea Resorts PSC.
In the Middle East and Africa Hilton Worldwide has 44 hotels across 14 countries and another 25 properties in the pipeline.