Indian breakthrough for Scotch whiskyJuly 4th, 2011 by Andrew Moth | Categories: beverages, government, industry, legal, products, tourism, training
India has granted an application by the Scotch Whisky Association for Scotch whisky to be registered and protected as a “geographical indication of origin” (GI).
The decision means consumers in India now receive better protection from fake “Scotch whisky” as Scotch whisky is a product that can only be made in Scotland.
GI registration supports the integrity of Scotch whisky as a product made in Scotland according to the Scotch Whisky Regulations of 2009.
Scotch Whisky Association chief executive Gavin Hewitt said at an event in Edinburgh to mark the conclusion of the deal: “India is one of our priority markets. There is a huge demand for Scotch whisky from discerning Indian consumers. It is important that they have confidence in the quality and integrity of what they are buying.
“We plan to celebrate the granting of the GI registration later this year in New Delhi where we will take the opportunity to promote Scotch whisky in that important market.”
India is a top ten export market by volume for Scotch whisky and its significance is growing. Last year 40.1 million 70cl bottles of Scotch whisky were exported to India, an increase of 40% on 2009.
David Mundell, Scotland Office Minister, said: “The UK Government has been working hard to protect Scotch whisky and the consumer from the passing-off of inferior products. The awarding of Geographical Indication status in India is good news for Scotland and great news for one of its most important exports.
“India is the latest market to benefit from GI protection and we will continue to work with the SWA to support this essential Scottish industry.”