Lindt aids riverine rabbit conservationJune 7th, 2011 by Andrew Moth | Categories: environmental, tourism
One of South Africa’s most endangered mammals is set to benefit when a cheque of R250 000 from Lindt South Africa will be handed to the Endangered Wildlife Trust’s Riverine Rabbit Programme this week.
Vanessa du Plessis, head of funding and business development for the Endangered Wildlife Trust, said the public response to a fundraising campaign would assist in research and building leadership capacity in communities in the Karoo.
Coinciding with Environment Week, Lindt SA will also be “adopting a rabbit” as part of the Endangered Wildlife Trust’s Dare-To-Care campaign against extinctions and is urging all South Africans to do likewise.
Critically Endangered, the direct threats to the elusive Riverine Rabbit include feral dog and hunting with dogs, road accidents, habitat loss and fragmentation as a result of cultivation. Without formal protection, the rabbit is in danger of extinction.
Environment Week runs till Friday, June 10. The picture above was taken by Eric Herrmann