Maxi’s launches new websiteJune 6th, 2012 by Susan Reynard | Categories: food, industry, restaurants, technology, tourism
Maxi’s has launched its new website, designed to depict its range of popular menu choices as well as act as a portal for prospective franchisees. Following on the successful launch of the restaurant chain’s new menu in April, Maxi’s have redesigned the website along the same principles, living up to its mantra that it offers ‘More than just a Meal’.
Taste Holdings Food Division CEO, Christo Calitz elaborates on the decision to redesign their marketing collateral. “Market research has indicated that our target audiences attach considerable value on the marketing and design elements of our business, and as such, we decided to employ communication methods that speak directly to both market trends and the core needs of our consumer.
“With this in mind, we undertook the decision to redesign our website for it to be reflective of our new menu design. The colours of our marketing collateral remain bold with shades of pumpkin, black and touches of white to replicate our restaurant design. Imagery illustrates freshly-prepared hearty meals in generous quantities photographed on natural kitchen surfaces to reflect our corporate ethos: a wholesome dining experience for the entire family.
“Aside from whetting the cyber community’s appetite with our tempting menu options, potential franchisees can also browse our site to view our investment opportunities on offer. This includes sites available, finance required, training offered, operational support, and established stores for sale.”
In addition to the new menu and website revamp, Maxi’s customers now have access to a number of new meal offerings, including wraps filled with a variety of ingredients, and range of grills and meat options served in deep pans.
“Maxi’s is not only dedicated to offering our customers a delicious meal, but providing them with a wholesome and family oriented experience – in essence, a home away from home. As such, we will ensure that our service offering, whether it is through our website or in our restaurants, is always evolving so that our customers can continue to receive a superior food encounter that transcends a standard meal,” concludes Calitz.
For more information, go to www.maxis.co.za.