Mugg & Bean enters forecourt restaurant marketJune 14th, 2010 by H&R | Categories: beverages, food, restaurants, tourism
Mugg & Bean launched its Grab & Go concept on 10 June at the Total Service Station in Sandton Drive in Johannesburg. The restaurant chain, now owned by Famous Brands, has signed an exclusive agreement with Total for the development and rollout of the Grab & Go concept restaurants at Total Service Stations across the country.
The exclusivity of the agreement with Total relates only within the petroleum/service station sector of the economy. Sandton Drive is a pilot site and the concept will be further tweaked if need be before being rolled out to selected service stations across the Total network.
“Mugg & Bean has always been known for innovation and this new venture with Total is just another way of serving our customers and bringing the brand to the people. We are extremely excited to be associated with Total and look forward to a long successful relationship with them,” says Graeme Morrison, managing executive of Mugg & Bean franchising.
Mugg & Bean currently has eight Grab & Go outlets nationwide and it has proven to be popular with customers.
Kim Hockley, food service manager for Total South Africa, adds: “The joint venture is extremely exciting as we have an exclusive offering to our Total sites, which can only increase consumer presence on both our forecourt and shops. The offering is also popular to the SA market which means we will be recognised by all passing trade – encouraging motorists to visit our stations even more for their favourite Grab & Go snack”.
The Grab & Go concept provides coffee and simple, hand-held food fare for those in a hurry. It features a variety of “on the go” snack items, including gourmet sandwiches, quiches, hot paninis, Danish pastries, croissants, bagels and more. Mugg & Bean’s famous giant muffins are also available as well as Mugg & Bean’s 100% Arabica coffee.