Opportunity beckons in Nigeria and Ghana

October 11th, 2013 by Andrew Moth | Categories: government, hotels, industry, tourism

The Protea Hospitality Group will use this month’s AKWAABA Travel Market in Nigeria to showcase its new developments in West Africa, as well as introduce travel buyers to its existing portfolio of 11 hotels.

The AKWAABA Travel Market is the only international travel fair in West Africa and attracts buyers and industry professionals from across the continent, as well as the rest of the world.

Protea Hospitality Group’s West Africa director Pieter Bekker says the expo at the end of the month is an ideal opportunity to network with existing and new clients and help to showcase the potential growth in the travel industry created by rapid economic development in the region.

“Protea Hotel Select Benin City opened earlier this year, and another Protea Hotel is under construction in Ikeja, Lagos. That one will open in 2014, followed by Nigeria’s first and arguably most opulent African Pride Hotel, also in Ikeja.

“We also have the Protea Hotel Select Takoradi in Ghana under construction and we are exploring expansion to other countries in the region.”

Bekker says demand for quality hotels is steadily increasing on the back of economic growth in countries such as Nigeria and Ghana.

“Where there are business travellers there will be hotels, and we intend to expand in tandem with the economic J-curve that is bringing wealth to a region that has historically offered little more than mineral resources. That has changed, and many countries in West Africa present exciting hospitality markets,” Bekker says.

Bekker, who will be remembered as a prominent hotelier in Lamberts Bay on the Cape west coast in South Africa, has lived and worked in West Africa for about a decade.

The AKWAABA Travel Market this year will draw visitors from more than 20 countries, 12 foreign airlines and leading African hotel chains. It is open to all as it is “where Africa meets the world”.

AKWAABA has been designated by the Nigerian Tourism Development Corporation (NTDC) as the official travel exhibition in Nigeria.

The picture above is an artist’s impression of the Protea Hotel Select Takoradi which is scheduled to open early nest year in Ghana.