Preferred Hotel Group opens African officeJanuary 20th, 2012 by Andrew Moth | Categories: hotels, industry, people, tourism
Preferred Hotel Group has opened its first sales office in Africa – the company’s 34th globally – in Cape Town. With Caroline Daniel (above) at the helm as director, global sales – Africa, the office will grow the brand’s presence in the travel and hotel industries.
Preferred Hotel Group currently represents over 45 hotels in Africa, which it sees as a land of opportunity for hospitality with its growing demand from international visitors and a growing domestic middle-class.
Among the 20 South African properties it represents are the Last Word Collection of Boutique Hotels, Cape Royale Luxury Hotel and Lawhill Luxury Apartments in Cape Town, the Pezula Resort Hotel & Spa in Knysna and Shamwari Game Reserve in the Eastern Cape.
In the rest of Africa, notable members include Essque Zalu Zanzibar in Tanzania, The Russelior Hotel & Spa in Tunisia, Hotel Carlton in Madagascar, Sarova Stanley in Kenya and the Zambezi Queen floating hotel which operates on the Chobe River between Namibia and Botswana.
Daniel has eight years of experience in sales and marketing positions with Protea Hotels and African Pride Hotels. As director, global sales – Africa for Preferred Hotel Group, she will be responsible for driving business from the corporate, MICE and leisure markets outbound from Africa to Preferred Hotel Group members globally and increasing revenue share for African hotels that are members of the group.
She will also help to grow the portfolio in the continent as well as assist existing member hotels.
Preferred Hotel Group represents more than 850 best-in-class hotels and resorts in 70 countries.