Presto for “coffee with attitude”May 9th, 2011 by Susan Reynard | Categories: beverages, food, industry, restaurants, tourism
The Presto coffee concept is currently being piloted at various venues by Fedics. Fedics retail manager, Mike Templeton, says it has already been well received by coffee-loving customers.
He notes: “Presto is new. It’s young – it’s global in its thinking and design, but local in its funky delivery. In short, Presto is in a coffee class of its own. While the brand is new, the idea has been brewing for a while now. Clients and customers have been shouting for something sexy, something easy and something that delivers perfection on the run. Customers want the complete coffee experience: Fantastic coffee (best of breed beverages); friendly, professional service; a cool environment – and most importantly – they want it fast. Presto delivers! Presto – coffee magic in moments.”
Presto is described as offering “coffee with attitude”. Décor features bold red and white, and the coffee is made using the finest, slow roasted Italian coffee beans.
The outlet offers a range of coffees and hot drinks in branded, on-the-go containers. Also available is a customer loyalty programme that rewards customers using the Presto loyalty mug. These customers qualify for a discount on their favourite brew, for their contribution to reducing waste by not needing packaging.
Biscuits are made by Khayelitsha Cookies, a company that has set its sights on making great cookies while creating opportunities for previously disadvantaged women who work in the factory.
During an 11-month pilot period at Sanlam in Cape Town, filter coffee has proved to be the number one seller at Presto, followed by latte and cappuccino.
“Mocha and hot chocolate are also in the top five, along with tea, macchiato and espresso,” Templeton says.
Presto is ideal for small spaces and no on-site shop fitting is required. Coffee is also a popular beverage for working people on the go.
“Because it is assembly only, the entire Presto system can be up and running in 24 hours. Coffee is a well known, global brand which is known for its quality, and staff are trained to operate efficiently and effectively, making the experience a great one for clients.
“Presto is a slick and upmarket place to grab a quick refreshment and head back to your office. The concept includes initial design, training, national purchasing contracts, product specifications, marketing, customer service and continued follow-up support – so a smooth running operation is ensured,” adds Templeton.