Scooters Pizza extends menuSeptember 10th, 2010 by H&R | Categories: food, restaurants, tourism
Fast food chain Scooters Pizza, part of Taste Holdings, has designed a new menu that includes several pizza and non-pizza options as well as a new commercial, both launched in September.
Brand manager Riaan van den Berg explains: “We have introduced several new pizzas to our menu, such as chicken mayonnaise; chicken livers (hot or not) and cheese griller pizzas, as well as a honey and mustard pizone and a variety of chicken wing side dishes. It also includes our new 40cm size ‘Makhulu’ pizza that has been recently introduced, and has proved extremely popular.”
Following the success of the extra large pizza, which has proved to be an advantage for Scooters Pizza over its competitors, the brand wanted its new commercial to familiarise its consumers with the super-sized offering of 80% more pizza, while humorously proving that size does matter.
“Scooters Pizza’s focus has always been on great customer service and being an industry innovator. We believe in keeping the brand as fresh as our pizza, which is what the new commercial encapsulates,” says van den Berg.
Extensive research was undertaken prior to Scooters Pizza’s decision to position itself in the pizza franchising industry with its new menu and commercial.
“We analysed what local and international competitors have done with their brands, took what we found and used this to our advantage, by eliminating shortcomings and ensuring that Scooters Pizza is as appealing as possible.”
Franchisees have embraced the new menu design and offering and customers are expected to respond positively to the new brand positioning.
“We are extremely eager for the launch of the menu and commercial as they align perfectly with the direction that the brand is taking. Scooters Pizza is still keeping it Hot. Tasty. Fast. and we’re just looking at it in a fresh and fun way that can only benefit pizza lovers countrywide,” concludes Van den Berg.