South African Tourism new board members announced

March 26th, 2012 by Susan Reynard | Categories: government, hotels, industry, people, tourism

The Minister of Tourism, Marthinus van Schalkwyk, has announced the appointment of the new board members of South African Tourism (SAT).

The following SAT Board members have been appointed for a period of three years, commencing on 1 June 2012:

  1. Chairperson- Frank Kilbourn: Deputy chairperson of the previous SAT board.
  2. Deputy chairperson-Zwelibanzi Mntambo: Previous chairperson of the REMCO of the SAT board.
  3. Ms Siza Mzimela: CEO of South African Airways.
  4. Mr Kananelo Makhetha: MD of Connex Travel and the former president of the Association of South African Travel Agents (ASATA).
  5. Ms Tumi Makgabo: Executive producer of Tumi &Co, a broadcast and media production company.
  6. Mr Graham Wood: Deputy chairperson of the Tourism Business Council of South Africa (TBCSA) and MD of Southern Sun Hotels and Resorts.
  7. Dr Ayanda Ntsaluba: Executive director of Discovery Holdings and former director-general of DIRCO.
  8. Ms Nomaxabiso Majokweni: CEO of Business Unity South Africa (BUSA) and former CEO of the Sandton Convention Centre.
  9. Mr Alan Moore: CEO of the Board of Airline Representatives of South Africa (BARSA).
  10. Mr Thebe Ikalafeng: Founder of Brand Leadership Group, South Africa.
  11. Chairperson of the Tourism Grading Council of South Africa (ex officio) to be appointed in due course.

Minister van Schalkwyk congratulated the new board members on their well deserved appointment: “I am very pleased with the candidature of the new board. Their vast experience in the tourism industry coupled with their strategic leadership and management skills will serve the industry well. In this volatile economic climate  we need a capable and adaptable group of functionaries that will be both innovative and results-driven in both decisions and action.”

SAT is the national tourism agency responsible for marketing South Africa as a destination internationally and domestically. It aims to make tourism the leading economic sector in South Africa, and so promote sustainable economic and social empowerment of all South Africans. At the same time South Africa is marketed as an integral part of Africa and particularly the subcontinent of southern Africa

To accomplish these goals, South African Tourism commits to meaningfully contribute to the government’s objectives of increased GDP growth, sustainable job creation and redistribution and transformation through: increasing tourist volume; increasing the geographic spread, length of stay and tourist spend of all visitors; improving seasonality arrivals patterns; and working to transform the industry so that historically disadvantaged South Africans may benefit from the sector.