World Orchid Conference 2014 for Jo’burgNovember 17th, 2011 by H&R | Categories: industry, tourism
From Singapore where the 20th World Orchid Conference (WOC) is underway, comes the exciting news that the 21st WOC will be held at the Sandton Convention Centre in Johannesburg in 2014.
Lindiwe Kwele, CEO of Johannesburg Tourism is thrilled that the conference is returning to South Africa – 30 years after it was held in Durban in 1981. “An indication of the confidence that associations, PCO’s and events organisers have in Jo’burg as a destination is the impressive line-up of international events – with an estimated economic benefit to the city in excess of R200-million – set to take place in Jo’burg over the next three years,” says Kwele.
“Joburg is also seeing a pleasing increase in overseas incentive groups visiting (and spending time) in the city.” During the past six months, JTC has hosted three large groups of medical professionals from India – during their two-day stay over in Jo’burg – on incentive trips to South Africa. “The increased business we’ve seen in the recent past gives credence to our positioning of Johannesburg as a sought-after lifestyle destination with diverse product appeal. Jo’burg is certainly making strides in its reputation and developments of this nature indicate that it is indeed on the radar as an appealing destination among DMC’s and international associations.”
The three Gauteng-based orchid societies (from Johannesburg, Edenvale and Pretoria) will be the hosts for this event. “Our theme for the conference and show in 2014 will be “Orchids: Gold in the Green Age,” says Gerrit van Ede, chairman of the bid steering committee. “With this area forming the nucleus of our ageing mining industry, the theme pays tribute to this, while drawing inspiration from conservation as the only way forward.”