Battle of the cookbooks

After a string of cookbooks released by celebrities and corporations over the last year, the Gourmand World Cookbook Awards are to be hosted in Paris next year to see which recipe collection triumphs.

“Everyone  is writing cookbooks, from stars to non profit organizations. Gwyneth Paltrow and Eva Longoria now have published their cookbooks. Jamie Oliver sells millions, and becomes the second British contemporary best selling author behind the Harry Potter brand. The new social media of the digital era have helped multiply the authors and buyers of cookbooks, with many authors such as Gwyneth being experienced food bloggers.”

Corporate industry are also joining in with cookbook releases from Lufthansa Airlines and Coca Cola.

The awards will take place on 7 March in Paris, for the opening of the next Paris Cookbook Fair between 7 and 11 March 2012.

For a closer look at the fair, click here.